阅读下列短文，从每题所给出的四个选项（A、B、C和D）中，选出最佳选项，并在答题卡上将该项涂黑。 A You're in a department store and you see a couple ofattractive young women looking at a sweater. You listen to their conversation: “I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome. ” They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes. Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it. Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
不错哦 So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ” However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance. 56. The two attractive young women were talking so that they could ________. A. get the sweater at a lower price B. be heard by people around C. be admired by other shoppers D. decide on buying the sweater 57. Lorenzo Bertolla is __________. A. a very popular male singer B. an advertising agency C. a clothing company in Rome D. the brand name of a sweater 58. Which of the following can be inferred from the passage? A. The two girls are in fact employed by the Lorenzo Bertolla Company. B. The MTV generation tend to be more easily influenced by ads. C. Traditional advertising is becoming less effective because it's too direct. D. Undercover marketing will surely be banned soon by the government. 59. Which of the following would be the best title for the text? A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters C. Ways of Advertising D. Undercover Marketing B The evidence for harmony may not be obvious in some families. But it seems that four out of five young people now get on with their parents, which is the opposite of the popularly held image (印象) of unhappy teenagers locked in their room after endless family quarrels. An important new study into teenage attitudes surprisingly shows that their family life is more harmonious than it has ever been in the past. “We were surprised by just how positive today’s young people seen to be about their families,” said one member of the research team. “They’re expected to be rebellious(叛逆的) and selfish but actually they have other things on their minds: they want a car and material goods, and they worry about whether school is serving them well. There’s more negotiation(商议) and discussion between parents and children, and children expect to take part in the family decision-making process. They don’t want to rock the boat.” So it seems that this generation of parents is much more likely than parents of 30 years ago to treat their children as friends.” My parents are happy to discuss things with me and willing to listen to me,” says 17-years-old Daniel Lazall. “I always tell them when I’m going out clubbing. As long as they know what I’m doing, they’re fine with it.” Susan Crome, who is now 21, agrees. “Looking back on the last 10 years, there was a lot of what you could call negotiation. For example, as long as I’d done all my homework, I could go out on a Saturday night. But I think my grandparents were a lot stricter with my parents than that.” Maybe this positive view of family life should not be unexpected. It is possible that the idea of teenager rebellion is not rooted in real facts. A researcher comments, “Our surprise that teenagers say they get along well with their parents comes because of a brief period in out social history when teenagers were regarded as different beings. But that idea of rebelling and breaking away from their parents really only happened during that one time in the 1960s when everyone rebelled. The normal situation throughout history has been a smooth change from helping out with the family business to taking it over.” 60. What is the popular images of teenagers today? A. They worry about school B. They dislike living with their parents C. They have to be locked in to avoid troubles D. They quarrel a lot with other family members 61. The study shows that teenagers don’t want to ___
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