An action plan for achieving goals.
Top-Down
Decision making and command organization that originates from the highest rank and is then delegated to those levels below.
Projection
Estimate of future performance using currently-available data.
Implementation
The act of carrying out a strategy by communicating goals through the chain of command.
Focus Group
A small group selected from a wider population to find out how they feel about a company’s current products and strategy.
Year-Over-Year
Measure of performance compared to the same period in the previous year (e.g., year over year sales).
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