A. everything B election
C. scientific research D. education (Key: B)
4. How many means of advertising are mentioned in the text?
A. 7. B. 9. 11. C. 13. (Key: C)
5. Which paragraph talks about the purpose of advertising?
A. Paragraph 1. B. Paragraph 2.
C. Paragraph 3. D. Paragraphs 4 and 5. (Key: A)
6. When an advertising company makes advertisements, which happens first?
A. Having a meeting. B. Collecting information.
C. Writing a text. D. Designing the advertisements. (Key: B)
7. What does “interview” mean in the last paragraph?
A. See. B. Select. C. Visit. D. Ask questions.
(Key: D)
8. What can we infer from Paragraph 2?
A. Only a few things can be advertised.
B. It is difficult to use printed things for advertisements.
C. Political advertisements can only be seen in USA.
D. Advertisements are everywhere for so many things. (Key: D)
9. How many steps are there in making an advertisement?
A. 4. B. 5. C. 6. D. 7. (Key: D)
10. When the advertisement is ready, it is shown only to a part of the country as a (an)
A. review B. test C. performance D. interview (Key: B)
II.. Group work
Divide the class into six groups. One of them is responsible for the structure of the text and each of the others is responsible for one of the five paragraphs. (Although the passage is not a long one, the language is plain enough for most of the students to deal with it easily. So just leave the students the tasks like analyzing the structure of the text, finding out the main ideas of the text and each paragraph, pick out the grammar items and useful expressions, so on and so forth. And this is a very good chance for the students to practice the reading skills they have learnt to deal with reading materials.) The teacher just goes around the class and gives any necessary help to the students.
Notes: 1. The title of the text and the first sentence of each paragraph( Paragraph 4 and 5 talk about the same thing.) are the subject word and subject sentences. The students are supposed to be aware of that and point it out. If they can’t, the teacher is sure to remind them of that.
2. There are several places where –ing and –ed words are used. The students may not pay enough attention to them so the teacher should point them out and encourage the students to think about their usage. For example:
a. advertisement --- advertising (n.),
b. …… repeated advertising increases……
c. ……, using pictures of photographs ……
3. When a student is talking about a paragraph, the teacher should not interrupt but listen. No matter in which language the student is speaking, the teacher just gives him or her encouragement. If one student cannot express herself or himself, another one can give some supplement
Step4. Fill in blanks:
1. Adevertising is a highly developed twentieth-centry industry.
2.Is it a waste of money? It has been proved again and again that repeated advertsing increases product sales.
3.USA political leaders often use recorded TV advertisements to persuade people to vote for them .