(3)express还可用作形容词，表示“快递的，明确的，特别的，直达的”等意思。e．g．
①This is an express train．这是快车。
②She flew to London for the express purpose of seeing her son她为了探望儿子而特地飞往伦敦。
③This is an express letter for you．你的快信。
④He has never given express orders.他从未下过明确的命令。
5.Also present will be a person who thinks up an idea for an advertisement，
…出席会议的人还有广告的策划者，……
1)这是一个倒装句，其正常语序为：
A person who thinks up an idea for an advertisement will also be present…
因本句中的主语 a person后有定语从句修饰，使主谓之间的间隔太长，因而倒装，表语提至句首避免头重脚轻。
表语提至句首倒装的句型有两种：(1)表语+连系动词+名词主语+其他；（2）表语+代词主语+连系动词+其他。e．g．
①A very honorable man he is．他是个非常可敬的人。
②Standing against the wall are the umbrellas that have just been made．靠墙放着的是刚刚制出的雨伞。
2)句中的think up为动副（动词十副词）结构的短语，表达“想出，设计，构思，虚构”之意，相当于invent，imagine。e．g．
Delighted, the girls thought up many good ideas．姑娘们一高兴，想出很多好主意。
The prisoners tried to think up a plan for escape．囚犯企图拟出一个逃跑计划。
6.Isn’t it time you made someone’s life a bit easier？
你难道不早该让某些人的生活过得更舒服些吗？
It’s time sb．did sth．“是某人早该干某事的时候了。”
It’s time we had our supper.我们早就该吃晚饭了。
Is It time you got things ready？是你把一切准备好的时候了？
Step 6. Note making
SB Page 27 Part 2 Putting down some key words is enough. This part can be done very quickly.
Step 5. An advertisement
SB Page 27 Part 3( Also, an easy exercise. Pass it quickly.)
Step6. Homework:
1. Recite paragraph 4. 2. Try to design an advertisement.
Lesson 19教学设计方案
ADVERTISING(2)
StepI.Reading Comprehension:(give the students 7 to 8 minutes to finish the exercises.)
1. According to the text, most people read advertisements for: .
A. knowledge B. fun
C. killing time D. both information and fun (Key: D)
2. Why do most advertisements begin with a question?
A. Because nobody knows the answer.
B. Because a question can make an advertisement funny.
C. Because readers will be interested in finding out the answer.
D. Because a question will win more customers for a company. (Key: C)
3. What is very important in an advertisement?
A. A question. B. Information.
C. Humor. D. A story. (Key: C)
4. What is one of the dangers of a series of advertisements?
A. Readers will be tired of reading too many texts.
B. Readers will lose patience.
C. Readers will forget the name of the product.
D. Readers will forget the advertisement. (Key: C)
5. What may turn a good advertisement into a bad one?
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