A. A question. B. A story.
C. Bad translation. D. The expensive price of the product (Key: C).
StepII.lanuage points:
1.What make a good advertisement？怎样才能使广告做得好呢9
句中的make是及物动词，作“（有条件）成为”解。原句相当于：What makes an advertisement a good one？
又如：Cold tea makes a good drink in summer．冷茶是夏季很好的饮料。
2.Nobody bought he product，however，because when translated it meant “X puts living things into dry hair”
然而，谁也不来买这个产品，因为原句经过翻译之后，意思变成了“X使干发生虫。”
句中的 when translated＝when it was translated，相当于一个时间状语从句。
当从句的主语和主句的主语一致时，我们可将从句的主语和部分谓语动词省略，而采用分词的形式. 如：I won’t go unless Invited．（=…unless am invited．）如果没有邀请，我就不去了。
If playing all day，you’ll learn nothing．如果整天玩，你什么也学不到。
当从句是由引导词 十 it is/it was＋adj．这一结构时，可将it is或 it was省略，类似的说法有 w
www.89xue.com hen necessary，when possible，if necessary，it possible等。
又如：This difficulty must be avoided if possible．
If necessary，we’ll try our best to help you．（＝If it is necessary，…）如果需要，我们将尽力帮助你们
3. Is it a waste of money？广告是不是浪费钱呢？
句中的waste是不可数名词，但它表示一种浪费时，可与不定冠词a连用，用成 It is waste of time／money／breath／energy／speech to do sth.。e.g.
①It’s a waste of breath to talk to him．和他交谈自费口舌。
②It’s a waste of time to wait any longer．再等下去是白费时间。
4.A company that sold hair cream wanted to say“ x puts life into dry hair”
一家卖发蜡的公司本来是想说：“X使干发生辉。”
句中的put…into的直接意思是“把……放入”，随着put后面所接名词的不同，含义异常灵活。
①put life into the dry hair（life为生命力、活力）使干发生辉。
②put living things into the dry hair（living things为有生命的东西）使干头发生虫。
5.Sometimes advertisements tell a story，or the story may be continued over a number of advertisements. 有时广告述说一个故事，或者这个故事在今后的一系列广告中连载。
句中的over为介词，在此处指时间，意为“在……中度过一段时间”。e．g．
① These apples will keep over the winter 可以把这些苹果一直保存到冬天以后。
② He has made great progress in his studies over the past two years．在过去的两年里，他在学业上取得了很大进步。
6. We had the idea tried out. 这个观点已验证过了。
这句的句式 have the idea tried out为过去分词 tried out做复合宾补。这句式常用在have／get／make／keep等动词后面，意思是“把／让某人某物怎么样”。过去分词做复合宾语时与句子的宾语存在着逻辑上的被动关系。e．g
① We shall have your luggage fetched from the airport． 我们将派人去机场把你的行李取回。
② He’s going to have a new advertisement filmed. 他准备马上叫人拍一份新广告。
教学设计示例
听力阅读教案
I.Listening:
Advertising:Three people,Harry,Jenny and Brian, are discussing their advertising plans for a new product.
H=Harry B=Brian J=jenny
H: So,how much money have we got to spend?
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