1.Words and phrases: stardust, advertising, pros and cons, aim, aim at, specifically, instance, for instance, list, confusing, misleading, truth, at times, to start with, etc.
2. New patterns:
Some people think that ads are great. Others hate ads, saying that they make our cities and countryside look ugly.
It’s true that some ads can be very useful.
At times an ad can lead you to buy something you don’t need at all.
二、教材分析
本课时的话题是谈论“广告的作用”，通过对双方观点的陈述，说明了广告在日常生活的作用。本课时中的语句结构较为复杂，在教学时要适当地加以讲解。
三、教学目标和要求
1.掌握一些新的词汇和句型。
2.培养学生的阅读能力和写作能力。
3.了解人们对广告的态度和广告的作用。
四、教学重点和难点
1.提高学生的读、写能力。
2.如何用简洁的英语来陈述个人的观点和他人的看法。
五、教学过程
T—teacher S—student Ss—students Bb—blackboard
Step 1 Warming up
Ask the Ss how an ad works if he / she wants to buy something. Ask some questions about their school things.
Do you buy things after you read an ad?
Can a good ad make you buy something? Why or why not?
Do you like ads in everyday like? Why or why not?
Step 2 Listening
Listen to 3a.
For the first time, ask the Ss to listen carefully and try their best to understand it.
For the second time, ask the Ss some questions about 3a.
1. Can you see ads here and there?
2. Do you think ads make our city / countryside look ugly?
不错哦
3. Is it true that some ads really work?
4. Why do some ads make you confusing and misleading?
5. Can ads help you decide which to buy?
Step 3 Reading
Ask the Ss to read 3a.
Read until they can understand the whole article. Then ask the Ss to read in chorus.
If possible, give them some help to understand it more. Some explanations may be needed:
1.Some people think that ads are great. Others hate ads, saying that they make our cities and countryside look ugly.
2.It’s true that some ads can be very useful.
3.At times an ad can lead you to buy something you don’t need at all.
Step 4 Writing
Come to 3b.
Complete this article using the information about two or more products in 2a and 2b.
While the Ss are writing, T moves around in the classroom to offer some necessary help.
After the Ss finished their composition, ask one or two to read theirs. And give some possible help.
A sample article:
Some advertisements tell the truth and some don’t．For example, the Easy Care Shampoo says it will give you the shiniest hair ever．But my friend tried it and it didn’t work．It made my friend really mad．A few days ago, I tried Starshine Toothpaste．But it wasn’t whiter than white．It tasted terrible．I’d never use it．
Yesterday my sister tried Beauty Cream and it worked very well．She said it made her skin very soft．So I’ll try it tomorrow．Now, do you think it is right not to believe everything we read?
上一页 [1] [2] [3] [4] [5] [6] [7] [8] 下一页